Valyrian 101: Let Duolingo be your guide
Based on D&AD NewBlood Awards 2021 Duolingo brief.
Art Director: Anvaya Deshpande & Jaiden Le Gier Copywriter: Anvaya Deshpande Illustrator: Jaiden Le Gier & Sihang Zhang
challenge
Young adults find it hard to commit to learning a new language. The goal is to inspire young adults to weave language learning into their daily routine.
insight
You can learn any language on Duolingo, even a fictional one! Like Valyrian, a fictional language spoken in the show Game of Thrones.
idea
Collaborating with HBO for their Game of Thrones new spinoff show "The House of Dragons" that will allow young adults to fully immerse themselves in the world of Westeros when the new show comes out in 2022.
